Free tool · runs in your browser
Margin, markup and what you actually keep.
Enter a cost and a price, or a cost and the margin you want. Add marketplace fees and postage to see the true profit per unit, not just the gross.
MARGIN
- Sell price
- $50.00
- Unit cost
- $30.00
- Gross profit / unit
- $20.00
- Gross margin
- 40.0%
- Markup
- 66.7%
- Fees and costs / unit
- $0.00
True profit / unit$20.00
True margin40.0%
Margin = profit ÷ price · Markup = profit ÷ cost
In the app
Every order does this for you.
Inventory Now records unit cost when you buy and price when you sell. Attach postage and fees to the order and reports show True Profit by item, category, channel or month.
Questions
Good to know
Margin is profit as a share of the selling price; markup is profit as a share of cost. A $30 item sold for $50 has a 40% margin and a 67% markup. Price by markup if you like, but compare products by margin.
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