Definition
Stock velocity (sell-through rate)
Stock velocity is how fast an item sells, measured as units per day or as the share of received stock sold in a period; it separates the products that pay the rent from the ones that gather dust.
Sell-through is usually a percentage: units sold divided by units received over the same period. Velocity in units per day feeds days-of-stock and reorder calculations. Both are more useful per item than for the whole shop.
High velocity with low margin and low velocity with high margin can both be fine. Low velocity with low margin is dead stock in the making.
In Inventory Now
Inventory Now watches every item's sales rate and shows units sold and stock over time on the item screen.
Stock velocityRelated terms
